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CandW discuss the top 10 online video stories of 2018
Recurring themes, like cord-cutting and the move to ad automation, accelerated in 2018. While these issues made the top ten list, they didn’t top it. More important events that exemplify the state of...
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Netflix essential to many, pay TV dissatisfaction increases
The latest TiVo Video Trends Report shows that 53% say that Netflix is essential to how they get entertainment. It also shows that interest in cord-cutting and dissatisfaction with pay TV increased...
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nScreenNoise – Denmark wants Disney+ too!
The Nordic region has been aggressively migrating from traditional television to online TV. Services such as Netflix and HBO Nordic have enjoyed great success. However, people want more and are ready...
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vMPVDs key to new generation cord-cutters today
New data from Roku reveal that those cutting their traditional pay-tv subscriptions today still value live TV. They are using vMVPDs to help them save money. However, the savings will erode, but...
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CandW discuss new cord-cutter motivations and favored screens
This week we look at new data that shows continued burgeoning growth in the connected TV market. We also discuss why new cord-cutters are different from those that came before, and why their...
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CandW discuss how internet TV bests linear TV, and HBO Max
New data shows that many people are more engaged with online TV than traditional channels. It also shows consumers are keen for more, with a strong interest in new services from Disney and Apple. HBO...
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Three reasons traditional pay TV losses will accelerate in 2020
Pay TV executives say that 2020 cord-cutting will be slower than in 2019. Don’t believe them. Here are three reasons things are liable to get worse. At the UBS Investor conference last week,...
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nScreenNoise – The U.S. TV market in 2025
What will the U.S. TV market be like in six years? I look at three forecasts for 2025 that suggest the pay TV and TV advertising markets will undergo a radical transformation. 2025 data point #1: 71%...
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Inside the Stream – Four data points illustrate the year in streaming
This year, we used more streaming services, and more were ad-supported. Many of us did without pay-TV. And discovery+ gained millions of new subscribers. Here are four data points that illustrate the...
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Nearly half of cable TV subs previously cut the cord
Nearly half of the 44 million cable TV subs cut the cord and then decided to come back. Why did they return? Because they couldn’t find the live sports, news, and events they were used to watching....
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